Stop your reps chasing the bottom 60%.
Let AI score, write, and send the first move.
Lead scoring trained on your historical wins. Outbound personalized from real prospect signals. Proposals drafted from a single brief in your voice. Three workflows your reps actively avoid, handed off to AI that does them in minutes.
Sales teams are buried in low-value motion.
Reps don't lose deals because they're bad at selling. They lose deals because they spend most of the week on the wrong activities, qualifying noise, retyping the same email, rebuilding the same proposal. The leverage is in moving that work to a system.
Manual lead triage
Reps eyeball inbound, guess who's a fit, and miss the signals that actually predict conversion.
Generic outbound
Templated cold emails open at low single digits. Real personalization is what works, but it doesn't scale by hand.
Hours per proposal
Each new opportunity rebuilds 80% of the same document. The other 20% is the only part that needs human judgment.
Stale pipeline data
CRM gets updated when reps remember. Forecasts run on yesterday's belief, not this morning's reality.
Three workflows we ship into sales teams.
Each is scoped to one motion, integrated into your stack, and shipped against a metric. No generic 'AI sales platform' with everything turned on and nothing trusted.
Lead qualification & scoring
An AI model trained on your closed-won and closed-lost history scores every new lead in real time, ranks them against your ICP, and routes the top tier to the right rep.
- ·Trained on your CRM history, not a generic benchmark
- ·Real-time scoring on inbound forms, list uploads, and CRM updates
- ·Routing rules so the right rep gets the right lead, fast
- ·Quarterly retraining as your ICP shifts
Outbound personalization at scale
AI drafts personalized cold emails and LinkedIn messages from prospect signals, recent funding, role changes, content they've engaged with, your past wins in their industry.
- ·Pulls signals from web, news, and your enrichment stack
- ·Drafts in your voice, your style, your CTA structure
- ·A/B variants generated automatically; rep edits before send
- ·Connects to your sequencing tool, Apollo, Outreach, Salesloft, native
Proposal & quote generation
A structured form turns into a polished, branded proposal in seconds. Pricing logic, T&Cs, and case study selection all driven by what the prospect actually needs.
- ·Pulls from your CRM, pricing rules, and case study library
- ·Branded templates, version-controlled and audit-logged
- ·Tracking: open, scroll, time on page, sections re-read
- ·Sales review before send, no autonomous customer-facing output
How we ship a sales-AI workflow.
Map
We sit with your reps for a week. We watch the actual motion, what they ignore, what they retype, what they drop.
Scope
One workflow, one metric, one timeline. We tell you the boundary before we touch any code.
Build
Connect to your stack, train on your data, ship a working tool the reps can use this sprint.
Hand over
Documentation, runbook, and an internal champion trained to extend it without us.
Sales-AI questions we hear most.
Does this replace SDRs or AEs?+
No. It removes the repeat motion so the humans focus on the parts that actually need a human, discovery calls, negotiation, complex objections, building relationships.
Will my CRM data work?+
Whatever shape it's in. We work with HubSpot, Salesforce, Pipedrive, Attio, Close, and custom Postgres-backed CRMs. Cleanup is part of scope-zero.
How long until reps see value?+
First working version in 4–6 weeks. Reps report time saved within the first sprint of using it. Scoring accuracy improves over the first quarter as the model retrains.
What about hallucinations on outbound?+
Every outbound draft is human-reviewed before send. We don't ship autonomous customer-facing email. We ship a draft assistant that's right 90% of the time.
Do you build with OpenAI, Claude, or open-source?+
Whatever fits the workflow. Frontier models for nuanced drafting, smaller or local models for scoring and high-volume tasks. Cost, latency, and privacy decide.
Pick the sales motion your team avoids the most.
Share your CRM export and a recent quarter's pipeline. We'll come back with where AI moves the needle and the build effort behind each move.